Bethany Montgomery, Editor-in-chief
Five years after their break-up, America’s beloved boy band of the 2000s made a dramatic comeback with the release of their newest song and music video, “Sucker.” The Jonas Brothers, comprised of Kevin, Joe, and Nick Jonas, was once known to the world for their work on Disney Channel and several individual albums. Following their first solo debut album, “It’s About Time” featuring songs like “Year 3000” and “Mandy” in 2006, the boys signed with Hollywood Records, and released their second and more successful album entitled “Jonas Brothers.” Their popularity increased greatly in 2008 after collaborating with Disney on the widely popular musical films “Camp Rock” in 2008, and “Camp Rock 2: The Final Jam” in 2010, alongside now successful pop singer Demi Lovato. The brothers also starred in two of their own series on Disney, “Jonas Brothers: Living the Dream” which ran from 2008-2010, and “Jonas,” which also featured their youngest brother, Frankie. Their third album, “A Little Bit Longer,” was also released in 2008, seeing their hit song “Burnin’ Up” reach the top 5 on the Billboard 100. The following year, they released their fourth album “Lines, Vines and Trying Times,” which sold over eight million copies. The brothers briefly split in 2010 to pursue solo careers, but attempted to reunite in 2012 to release a fifth album, and even released a couple singles.
However, according to Rolling Stone, the band broke up in 2013, two days before one of their scheduled tours, after a strong rift formed regarding the direction of the band. Since they parted ways due to creative differences, each of the members have pursued their own separate career paths. Kevin, the oldest of the Jonas Brothers, appeared in a reality TV series on E! in 2012 alongside his wife Danielle, entitled “Married to Jonas,” just before the band split. He also helped found the real estate and construction company JonasWerner, and is the co-CEO of a social media influencers company The Blu Market company. Joe, the middle star, had briefly pursued the idea of a solo career during the bands first hiatus and released a few singles; however, he later formed his own alternative rock band in 2015 with a few of his friends, entitled DNCE. The band has been moderately successful, with hits like “Cake by the Ocean” and “Toothbrush.” He is currently engaged to actress Sophie Turner.
The youngest of the Jonas Brothers, Nick, is arguably the most successful and well-known of the three Jonas brothers. Since his one single release is said to have started the Jonas Brothers’ initial rise to fame, it is not surprising that his own solo career also took off following the band’s break-up. Immediately following the official split, he accompanied Lovato’s Neon Lights Tour, working closely with her creative director on staging and sound arrangement, before returning to music. In addition to releasing his hit songs “Jealous” and “Close,” Nick helped found Safehouse records and made appearances alongside Lovato on the X-Factor. Nick also focused more on his acting career, where he had appearances in a variety of popular tv shows such as “Scream Queens” and “Hawaii Five-0,” a reoccurring role on the show “Smash,” and a character role in the 2017 wildly popular film “Jumanji: Welcome to the Jungle.” Nick also married Indian singer and model Priyanka Chopra in December 2018.
The band’s surprising comeback on March 1 followed an brief announcement on their previously inactive Twitter account, simply stating “Midnight ET #Sucker” with the link to the teaser to their new single. The music video dropped later that night, and featured elaborate settings and their respective wives/fiancée. According to People, the now-reunited Jonas brothers sat down for an interview with the radio station SiriusXM to discuss their comeback. “It definitely wasn’t one conversation, it was many,” Nick described, “We started spending a lot of time together and we all kind of felt that there was a magic and there is a magic when we’re together that we missed.” He continued to elaborated the reunion, “We felt like we wanted to feel that magic again, so we talked about it and after a few conversations and a bit of healing that needed to be done with us as family, we all came to the decision to do this again. We got in the studio and that magic that we spoke about, we felt it again. We’re on cloud nine at the moment.” The boys also discussed their shift to a family-first focus, as well as more on their highly-anticipated, upcoming career. Joe followed this discussion by describing the future of the band. “We’ve got a lot of songs that we recorded… we have probably like 30, 40 songs recorded that we can’t wait to release,” he said, “So I think in the next few months we’re probably gonna hear more.”
Fans on Twitter and Instagram have expressed their excitement to relive the nostalgic years of their childhood with this beloved group, while the rest of the world also anxiously awaits to hear more from this iconic pop/rock trio.